Rimowa - Dreamscapes
For this holiday season, Rimowa released its brand new "Rimowa Unique" feature: a customisation service that allows customers to add hints of color to their suitcase by choosing from a set of wheels, handles, luggage tags and stickers. The motivation behind this new feature is individuality and self-expression — the idea that travellers can imprint their personal meanings and experiences in such an essencial, yet intimate travelling icon.
The campaign visualizes each color combination as a dreamy landscape of its own, exploring the infinity of memories, places and feelings that a certain palette can represent to a person. Altogether, the set of videos travel through a variety of surroundings with different behaviours, as each adds colour to the suitcase in its own singular manner: a mesmerizing take on the possibilities presented by the new feature.